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Overview
The Sacramento Hotel Association (SHA) provides lodging industry employees and suppliers with opportunities to learn about current industry trends and information, understand the importance of the hospitality industry in our community, and interact with lodging industry colleagues as well as managers and owners of companies who are affiliated with the Sacramento visitor industry.
SHA’s members include a cross section of the hospitality industry--both lodging properties and suppliers/vendors.
Professional members represent a range of lodging properties--including large convention hotels, all-suite inns and family-owned properties.
Associate members represent the full spectrum of products and services used by hotels and others engaged in the visitor industry—food and beverage, transportation, landscape, communications, technology, and more.
We invite lodging properties and hospitality industry suppliers to join the Sacramento Hotel Association today--just complete the online membership application.
Membership Value
By joining SHA, your lodging property or company will have outstanding opportunities to expand your professional contacts, refine your industry skills and knowledge, and advance the interest of your property or company. As a member, you will establish meaningful friendships and contacts with others who share your interests and expertise.
Through your membership, you will also benefit from an increased awareness of the hospitality industry in the Sacramento area, a collective voice in local government issues, and continuing interaction with industry and community leaders.
Government Relations/Industry Advocacy
SHA conducts an ongoing government relations program to effectively represent industry interests within city and county government. SHA members serve on hospitality industry advisory committees and testify at city and county meetings. SHA is the voice of the Sacramento hotel industry.
Industry Laws and Regulations
Lodging properties are subject to accountability through various laws and regulations. To keep members informed of these issues, SHA invites the California Hotel & Lodging Association to present an annual update on new state laws and industry regulations, as well as pending legislation affecting the lodging industry.
Destination Marketing and Industry Growth
The hospitality industry is very competitive and reputable lodging properties play a key role in the desirability of a destination.
SHA is committed to the growth and prosperity of the entire area’s hotel/travel industry. In this regard, SHA supports the marketing efforts of the Sacramento Convention & Visitors Bureau, the California Travel Insutry Association and the California Travel and Tourism Commission. Through strong support of these entities, SHA members will continue to prosper and bring greater benefit to the community.
SHA continues to be the leading proponent of the hotel industry-sponsored Sacramento Tourism Business Improvement District (STBID). The marketing dollars collected from this special district are vital to the marketing of our destination. The association leadership is responsible for nominating candidates for the STBID Advisory Board that oversees the district’s budget and marketing program.
Educational Programs and Member Activities
The association works diligently to inform and educate the hospitality community about industry issues and community developments that affect lodging properties and suppliers, as well as our destination’s image. SHA offers members quality educational experiences and networking opportunities for all employee segments of the industry.
SHA sponsors eight luncheon meetings a year with an educational component at each luncheon. Speakers address hospitality industry and community development issues. The association also sponsors a holiday reception to collect new toys for the less fortunate children in our community.
SHA and the Sacramento Convention & Visitors Bureau co-sponsor the annual Sacramento Hospitality Classic golf tournament each fall. The tournament provides a marketing and networking opportunity for the local hospitality and travel industry to showcase Sacramento as a destination, along with the products and services available to clients and customers.
Industry Recognition
Hotel and motel managers and their staffs work very hard to provide high-quality customer service to their guests 365 days a year! Suppliers and vendors are key partners in providing comfortable and memorable experiences for guests in our community. Each year at the Spring Hospitality Gala, industry and community leaders and employees honor local hospitality employees and suppliers. The evening is a memorable way of recognizing exceptional hotel employees and a key supplier.
Travel Trends and Statistics
SHA provides “big picture” information to members about travel trends and statistics from such organizations and research firms as the Travel Industry Association of America, American Hotel & Lodging Association, National Business Travel Association, PKF Consulting, and J.D. Power and Associates.
Community Relations
The association maintains a community relations program that assures recognition of SHA as the representative entity for the lodging industry in the Sacramento region and secures public recognition for members and their accomplishments.
SHA and its members are also key supporters of programs and projects sponsored by community organizations that provide assistance services to residents.
Communications
It is an ongoing SHA goal for members to receive the industry news they need to perform their jobs. Through the Reader Board newsletter, the annual membership directory, and other publications, members are informed of current items of importance to our industry and to the association.
PROFESSIONAL MEMBERS – Lodging Properties
Annual Dues
Professional Member Dues…….$8.50 per room ($325 minimum)
(The membership year is January to December—dues prorated based on join date.)
ASSOCIATE MEMBERS – Suppliers/Vendors
Annual Dues
Associate Member Dues…….$375
(The membership year is January to December—dues prorated based on join date.)
NOTE
Dues or contributions to SHA are not tax deductible as charitable contributions for federal tax purposes. However, membership dues payments may be deductible by members as an ordinary and necessary business expense. A portion of dues, however, is not deductible as an ordinary and necessary expense to the extent that SHA engages in lobbying. The nondeductible portion of your dues for SHA is estimated to be ten (10) percent.
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