About The Sacramento Hotel Association

The Sacramento Hotel Association (SHA) is a nonprofit, professional trade organization of lodging properties representing more than 5,000 guestrooms in the greater Sacramento area. Our members represent a range of lodging properties. The association also represents allied businesses and suppliers engaged in the local hospitality industry.

The mission of the Sacramento Hotel Association is to provide the environment within which those engaged in the lodging/hospitality industry in the Sacramento region may obtain educational, informational, and networking experiences, to actively advocate the SHA position on issues, and to foster local government and community recognition of the industry as an important segment of the regional economy.

Association members have opportunities to learn about current industry trends and information, understand the importance of the hospitality industry in our community, have a collective voice in local government issues, and interact with a cross section of industry colleagues and community leaders.

Our members also strive to provide high-quality customer service to their guests 365 days a year! Suppliers and vendors are key partners in providing comfortable and memorable experiences for guests in our community. Each year at the Spring Hospitality Gala, industry and community leaders and employees honor local hospitality employers and suppliers. The evening is a memorable way of recognizing exceptional hotel employees and a key supplier.

The association also maintains close contact with industry organizations such as the California Hotel & Lodging Association, the California Lodging Industry Association, and the Sacramento Convention & Visitors Bureau.


"FACE TIME. It Matters."

Face Time MattersIs a grassroots industry campaign theme designed to promote the benefits of meeting face-to-face. Major industry associations aligned under the Convention Industry Council (CIC) to promote the benefits of meeting face to face. The campaign was developed in response to one of the most challenging years ever faced by the meeting, convention and exhibition industries. It was based on the findings of a recent national survey of corporate and association meeting planners, plus in-depth personal interviews with the industry's leading executives as well as focus groups consisting of corporate and association executives, business travelers and professional meeting planners.

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While virtual meetings and communications have their merits, face-to-face events have certain intrinsic benefits that are unequaled in other forums. According to the research:

  • Face-to-face meetings build trust and relationships;
  • Education and training delivered during are more effective in a live setting;
  • Live meetings actually save time and money;
  • Live meetings result in a more effective exchange of ideas;
  • Face-to-face meetings provide the human connection that powers business;
  • Face-to-face meetings create jobs and power the economy.

Meetings Mean Business

Meetings Mean Business The Economic Significance of Meetings to the U.S. Economy study reveals that the U.S. meetings industry directly supports 1.7 million jobs, $263 billion in spending, a $106 billion contribution to GDP, $60 billion in labor revenue, $14.3 billion in federal tax revenue and $11.3 billion in state and local tax revenue.

With the country looking for effective ways to work its way out of a recession, the meetings industry plays a critical role in supporting jobs in communities across America, creating environments that foster innovation and business success.

Roger Dow, President & CEO, United States Travel Industry

The new study, conducted by PwC US, assisted by a team of industry researchers, spanned more than a year in research and analysis and is the first-ever study of the size and scope of its kind. An alliance of 14 organizations, collectively representing the entire U.S. meetings industry, came together to fund the historic study quantifying the economic significance of the meetings sector.

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